Privacy Policy

1. Introduction

At MarketInsights.app, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1 Information You Provide

When you use our Service, we collect information you provide directly:

• Contact Information: Email address, name (if provided)
• Business Information: Company name, website URL, industry sector, geographic focus
• Report Inputs: Market segments, competitor information, research questions, and other data you provide for report generation
• Payment Information: Processed securely through our payment provider; we do not store full credit card details

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns
• Log Data: IP address, access times, referring URLs
• Cookies: See Section 6 for details on our cookie usage

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To generate and deliver your market research reports
• Communication: To send you reports, updates, and respond to inquiries
• Service Improvement: To analyze usage patterns and improve our platform
• Payment Processing: To process transactions and prevent fraud
• Legal Compliance: To comply with applicable laws and regulations
• Marketing: To send promotional communications (with your consent)

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors who assist in operating our platform (hosting, email delivery, payment processing, AI services)
• AI Processing Partners: We use OpenAI and similar services to generate reports; your input data is processed by these services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Report Data: Stored for 2 years to allow you to re-access your reports
• Account Information: Retained until you request deletion
• Transaction Records: Retained for 7 years for legal and accounting purposes
• Usage Analytics: Aggregated and anonymized after 26 months

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve our services and user experience
• Provide relevant content and features

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Service.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure data storage with access controls
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restriction: Request limited processing of your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at privacy@marketinsights.app.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.